Health Care Social Media: 2022 Trends & Strategies


SHSMD Special Certificate Series | August 8 - 19, 2022 | 24/7 Access


A great opportunity to hone your social media skills awaits this summer. As the field is ever changing, so is the social voice. Hear from leading organizations such as:

  • Northwestern Medicine
  • Wax Custom Communications
  • BVK
  • RadioMD
  • Cedars-Sinai

Learn how they are using social media to achieve stronger influence while balancing key requirements of governance. Connect with other experts in the field on best strategies to move your organization’s social strategy forward. Then, continue the idea-sharing as part of a group of experts on the SHSMD Social Media Community.

The live webinars will cover topics on influencer marketing, paid social media and social media governance. The course includes associated discussion board activities and networking engagement opportunities with your peers and presenters. Plus, access to a variety of resources that will help participants apply learnings to their role and organization.

Webinars will be held on Tuesdays, Thursdays and Fridays of August 8-19, from 12-1pm Central (Note: Friday, August 12 will be a pre-recording).  All live webinars will be recorded and registrants can watch them on demand through the end of the year.

Download the full course details.


Member Registration          

Non-Member Registration*


*Includes 1 year SHSMD membership.
10% registration discount available for groups of 3 or more. Contact for the group rate.

Course Modules



As part of this skill-building package, you will also gain access to the highly-rated on-demand Social Media and Digital Marketing session from SHSMD and Mayo Clinic Social Media Network’s co-hosted virtual conferences in 2020 and 2021. Below are top 3 sessions from the 2021 Advanced Social Media Virtual Conference:

  1. How Clubhouse Conversations are Connecting Health Care Researchers, Practitioners, Patients, and More.... Join the Club!
  2. Creating Inclusive Web and Social Content for Transgender Patients Emerging Trends in Internal Communications
  3. Showcasing the Patient Experience through Social Media Content


Guest Speakers

Craig Fairfield, Managing Director, Wax Custom Communications | Suzanne Tamargo, Communications and Marketing Director, Community Care Plan

Megan Augustyniak, Social Media Manager, Northwestern Medicine | Katie Hunter, Senior Creative Specialist, Northwestern Medicine

Bill Klaproth, Director of Marketing and Pod Talk Host, DoctorPodcasting by RadioMD | Michelle Voss, Director of Content Strategy, BVK

Ashley Anderson, Director of Brand Engagement, Cedars-Sinai | Lee Aase, Of Counsel, Jarrard Phillips Cate & Hancock, Inc.

Amanda Herriman, Marketing Manager/Strategist, Wax Custom Communications


"Highly effective! Thus far I've been able to use so much of the content presented in my current role!"

Past Attendee


"Presentations very comprehensive and definitely important to my library of tools and techniques."

Past Attendee