SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI

 

View Webinar Recording (Members-Only)

Recorded on March 20, 2024.

 

An on demand webinar aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Learning Objectives:

  • Understand the basics of AI: Acquire key AI concepts and the ability to communicate their applications and implications in health care.

  • Dive into the double-sided impact of AI in health care: A look at how this will not only change our internal processes at health systems and the delivery of care but also how this will ultimately shift our patients' journey.

  • How to get started with AI: What are some ways your organization can get started with using AI with real use cases and approaches to help not only with efficiency but also improve patient experience? 

  • Real examples of health systems using AI today: Hear about how health care leaders are leveraging AI.

 

shsmd logo
 

REGISTRATION

Complimentary for Members

Join SHSMD for Free Access

SPEAKERS

Rachel Miller Totaro
Director of Digital Strategy,
Franciscan Missionaries of Our Lady Health System

Kathleen Perley
Managing Director of Innovation
Unlock Health

Related Resources

Presentation Resource
Make the Leap to an Integrated, Multichannel Digital Marketing Campaign . . . The Results Are Amazing
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Presentation Resource
When the Stars Aligned . . . A Play That Changed the Fight Against Childhood Cancer (Advanced)
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle…
Webinar Recordings
Driving Relevance, Timeliness, and Quality in Your Marketing Communications
In this webinar attendees will learn about the practices and latest technologies that help streamline processes, speed marketing cycle times, and…
Webinar Recordings
Understanding Predictive Models in Health Care: Using Data, Science and Actionable Models to Drive Campaign Outcomes
This webinar will explore the basics of predictive modeling, two types of models, steps to take after models, and campaign strategies and testing.