SHSMD Webinar | Beyond the Buzz: What Health Care Marketers Need to Know About AI

 

View Webinar Recording (Members-Only)

Recorded on March 20, 2024.

 

An on demand webinar aimed at understanding the impact of AI in health care marketing and beyond. As AI reshapes the future of health care, it's essential to comprehend its implications and practical applications. This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Learning Objectives:

  • Understand the basics of AI: Acquire key AI concepts and the ability to communicate their applications and implications in health care.

  • Dive into the double-sided impact of AI in health care: A look at how this will not only change our internal processes at health systems and the delivery of care but also how this will ultimately shift our patients' journey.

  • How to get started with AI: What are some ways your organization can get started with using AI with real use cases and approaches to help not only with efficiency but also improve patient experience? 

  • Real examples of health systems using AI today: Hear about how health care leaders are leveraging AI.

 

shsmd logo
 

REGISTRATION

Complimentary for Members

Join SHSMD for Free Access

SPEAKERS

Rachel Miller Totaro
Director of Digital Strategy,
Franciscan Missionaries of Our Lady Health System

Kathleen Perley
Managing Director of Innovation
Unlock Health

Related Resources

Webinars
A Path Forward: Adapting to New Technologies and Strategy Within Digital Health Care Marketing
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new…
Webinars
Find, Guide, Keep: Solutions to Create Patients for Life
Traditional marketing simply isn’t working. It’s time to reimagine how we solve acquisition and retention challenges to achieve high-value service…
Webinars
Defining the New Digital Front Door
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to…
Presentation Resource
6 Secrets From 47,381 Email Campaigns to Physicians
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this…
Presentation Resource
Using Data-Driven Experiential Marketing to Engage and Educate Consumers Around Choosing the Appropriate Level of Care
This session will look at how OhioHealth took a non-traditional marketing approach to engage and educate consumers around this topic.
Presentation Resource
A Surfboard to the Face: How Hawaii Soothed My Brain and Sharpened My Abilities
This session will help you learn to free up your brain and do your job better.