Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.
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Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.
In this SHSMD Education sponsored webinar, learn how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers.
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions.