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25 Results Found

Presentation Resource
Community Relations 2.0: Up-Close-and-Personal Strategies to Take Your Stories Directly to Consumers and Influencers
A renaissance in the use of commu
Community Partnerships, Public Relations, Marketing, Communications
Presentation Resource
Consensus-Built Reputation: How to Unite the Masses and Unleash Storytelling Power Throughout Your Organization (Advanced)
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
Story-telling, Public Relations, Communications
Magazine & Journal Articles
Share Your Story With the World: How Brand Journalism is Transforming Healthcare Communications
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Branding, Story-telling, Public Relations, Communications
Presentation Resource
Improving the Digital Brand Dialogue
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Branding, Ratings & Reviews, Communications, Public Relations
Magazine & Journal Articles
Reinventing Community Relations as a Corporate Reputation Strategy
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.
Community Partnerships, Communications, Public Relations