Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
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Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
A Hospital Leadership Guide to Digital & Social Media Engagement will help you and your organization navigate through the healthcare social media world.