Resource Library

This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.

This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.

Here are answers to several questions about Spectrum Health's new approach to brand journalism.

In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.

Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.