Feb 17, 2021
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
Feb 8, 2021
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively.
Dec 11, 2020
In this educational webinar, convergent TV experts will share new techniques in reaching health care audiences precisely and cost-effectively. Dive into behavioral and multi-screen media consumption data to maximize reach and increase return on a tight budget. Presenters will share examples of how…
Mar 19, 2020
Recommended action steps to pave the way for effective relationships with the media as we respond to the COVID-19 crisis.
Mar 12, 2020
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus is spreading in communities.
Sep 10, 2018
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
Apr 8, 2018
This presentation shows how one organization quickly pulled together public relations, internal communication, and strategic marketing with a focus on digital responsiveness to prepare a unified message to be used for concerned patients, providers, and insurance brokers while active negotiations…
Apr 8, 2018
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The organization will shares its secret for consistent success combining earned and viral campaigns.
Apr 8, 2018
We will share how marketing and communications offices can use original research to help gather insights into clinical marketing efforts, internal culture change, and earn local and national media.
Sep 24, 2017
This presentation, led by hospital association communications leaders from New Hampshire and North Carolina, explores contemporary strategies, tactics and tools for effectively communicating about advocacy issues to key audiences (legislators, influencers, and consumers).