Resource Library

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

SHSMD online course on Marketing & Digital Engagement with 15 sessions from SHSMD Connections 2023.

This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.

Strategic Planning in Health Care Credential Series

This online SHSMD course will present a staged process that will help participants learn how to: Determine your organization’s needs and how various agency models can answer them; Identify and source potential partners; Develop, field and assess RFI's and RFP's, and position your search team for success; Evaluate RFP submissions, manage the finalist evaluation process; and Onboard your new partner and ground your new relationship to foster and promote a successful partnership

Orientation to Health Care 2024

The course will cover the following four topic modules, which include webinars, case examples, discussion board assignments, and access to a library of additional resources (conference session recordings, templates, white papers, articles, etc.). Complete all course requirements and earn a SHSMD Credential in Health Care Digital Marketing Strategy, which can be shared as a digital badge on social media.

Pre-order on-demand access for SHSMD series on health care communications trends, strategies, and case studies. Develop strategic communication skills and tackle real-world challenges with expert faculty guidance.