Evolution or Revolution: Your MarCom Department Must Change
Healthcare is evolving rapidly, which has changed the approach used by marketing and communication professionals. Although necessary, assessing and re-engineering a marketing and communication department is incredibly difficult to navigate on your own. Attendees will learn how to approach design, incorporate best implementation practices, set priorities for marketing and communications resources, and better align themselves with the organization's vision and strategic plan. This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
Members, to view this protected content, log in above.
Related Resources
Videos
This series features SHSMD member stories and resources in an effort to provide insight into how strategists are helping their organizations manage…
On-Demand Educational Webinars
Renown Health shares their COVID-19 communications plan and key materials put in place by the Marketing & Communications team.
Sponsored Webinars
At a time when confidence of patients returning to care is essential, the endorsement of their primary/family physician plays a critical role in re-…
Resources
As the COVID-19 outbreak evolves, hospitals and health systems know our patients and communities are increasingly concerned whether and how the virus…
Webinars
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove…