Healthcare Done Differently: Instituting Change, Connecting Care for Providers and Patients Across a Network
Learn how the Vanderbilt Health Affiliated Network, the largest physician-led network of doctors, regional health systems and other health care providers in Tennessee, and one of the largest in the nation, used a successful integrated campaign to launch a clinically-integrated network. Leveraging unique imagery and unexpected elements to resonate across the region and appeal to physicians, employers, brokers. They will share what they learned from the launch campaign and how they are applying that today.
- Ashley Merchant, Vice President, ReviveHealth
- Megan Pruce, Vice President, Marketing & Communications, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are…
Presentation Resource
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Presentation Resource
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization…
Presentation Resource
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing…
Presentation Resource
The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets…