Predictive Marketing: Mapping the Future
In an ever-evolving marketplace, hospitals must adapt quickly to maximize their return on marketing expenditures. Using predictive marketing, hospitals can develop targeted campaigns that align with population shifts, demographic shifts and behavioral trends. In this session, attendees will see how we did just that for South Nassau Communities Hospital, a not-for-profit hospital on Long Island. They will gain first-hand insights on merging big data with hospital data and client-specific research to predict market trends, increase market share and provide patient value.
- Bill Wax, President, Wax Custom Communications,
- Joe Calderone, Senior Vice President of Corporate Communications & Development, South Nassau Communities Hospital
Members, to view this protected content, log in above.
Related Resources
Presentation Resource
Presentation Resource
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about…
Presentation Resource
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate…
Presentation Resource
In this session, you will learn how North Memorial Health Care and Carrot Health combined medical records and consumer data to develop a novel,…
Presentation Resource
Woman Up began as a marketing campaign designed to increase screening mammograms in northeast Ohio and to strengthen the perceptions of UH Seidman…
Presentation Resource
This session will explore one institution's journey toward proving the impact consumer marketing can have on driving patient visits and ROI without…