Preparing For the Smart Home: Using a Headless CMS to Give Your Content Life Beyond The Web
Wearable devices, the internet of things, and more are forcing marketers to rethink how they deliver content. Some marketing teams are building a “Headless Content Management System” to publish content across channels with the click of a button (Content as a Service). This allows an article on healthy eating to be published to your website, social channels, and your patients’ smart refrigerators, with minimal effort. Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.
Speakers
- Bryce Cannon, President, Modea
- Cynthia Manley, Director of Content Marketing & Social Engagement, Vanderbilt University Medical Center
Members, to view this protected content, log in above.
Related Resources
Sponsored Webinars
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will…
Sponsored White Papers
Content marketing and media placement are becoming increasingly intertwined throughout the health care industry.
Sponsored Webinars
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign…
Sponsored Webinars
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media…
On-Demand Educational Webinars
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what…