Transforming Marketing into an ROI Revenue Driver
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks about marketing. Hear how other industries and SCL Health is changing the role of marketing from supporting lines of business to being considered their own profit center. Learn how to build a return on investment performance process to improve/create strategies and more effective implementations with robust measurement practices.
- Jim Ochu, Managing Director, HLK
- John Berg, Vice President, System Marketing, SCL Health System
Members, to view this protected content, log in above.
Related Resources
Virtual Conferences
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies,…
Guides/Reports
This report offers key considerations drawn from the forum of expert panelists who are effectively planning ahead to facilitate financial recovery…
Advisory
Principles and Practices for Marketing Communications in Hospitals and Health Systems is SHSMD's guide to ethical marketing, published in 2010. As…
Sponsored Webinars
Join this session to learn how COVID-19 has shaped consumer expectations, how providers and payers can use segmentation and mindsets to redesign…
Sponsored Webinars
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media…