Legacy
Customer relationship management (CRM) is a hot topic in healthcare marketing. From conferences to webinars to white papers, everyone seems to be jumping on the CRM bandwagon. And for every hospital or health system that doesn't have CRM, there seems to be another that underutilizes its existing…
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.
Find out why the value-based purchasing score is getting harder to predict and why HCAHPS is important to track.
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…
Data is only valuable if it can deliver insights and better decisions. Strategists must lead their organization to secure and build access to the best available data, ensure effective analyses, and communicate in a way that inspires decision making and action.
“Data is the new oil,” says Kevin…