Digital Engagement

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment.  Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand.  Hear how two leading health…
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute to their organizations’ mission, vision, values and impact in their communities. 2022…
Health Care Strategy & Market Development Week recognizes the role in which health care marketing, digital engagement, communications, strategic planning, and business development professionals contribute.
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
For health care organizations, developing the right digital offering presents a strong opportunity for growth and competitive positioning. In this session, leaders from Piedmont Healthcare will explore strategies they used for creating a seamless digital experience for patients.