Digital Engagement
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Join this discussion to learn how to activate both active and passive consumers, and nudge them to take the best next action when and where they need it.
Whether it be through the use of traditional media or emerging approaches, physician marketing is evolving—for the better. Social media and digital content are beginning to blur the lines of what is and is not advertising, and physicians are now actively interacting with consumers in more ways than…
In this session, you will hear about ways that providers like Mayo Clinic work to capture those prospects and returning patients. We will review recent Accenture consumer research and review ongoing work that Mayo Clinic is doing to improve the patient experience.
This presentation demonstrates how Piedmont’s outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the system’s recovery to the new normal of health care.
Join this virtual session to hear digital experts discuss best practices for newer digital channels to effectively drive engagement while media consumption is at an all-time high, strategies to defend budgets needed to jump-start high-value campaigns that support financial recovery, channels and…
SHSMD is pleased to offer its members free access to continuing education opportunities through these recorded sessions. Included below are presentation materials and recordings/video.
Forward-thinking healthcare organizations realize that successful digital front door platforms offer a single, mobile access point for multiple touchpoints in the patient’s journey. Learn the three transaction-ready features required for success in this white paper.
Today’s savvy consumers are increasingly using digital channels to access care. 51% of patients have scheduled an appointment online and 70% prefer a provider that offers digital reminders. What should a health system consider when engaging these patients? The panel will address digital strategies…