Digital Engagement
SHSMD Members and Nonmembers:
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An optimal digital strategy is no longer a ânice to haveâ â it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Health care marketers face unique challenges when creating positive patient experiences, and competitive retail and big tech companies are rushing to fill the gap.
EHRâs continue to consume the lionâs share of HIT budgets, but the emphasis has shifted to how to combine EHR data with other high-quality data to advance strategic priorities EHR platforms cannot address alone â such as Improving outcomes by engaging patients to actively participate in their ownâŠ
Learn how MercyOne applied âradical convenienceâ across its connected system of health care facilities with an end-to-end digital front door strategy.
Insight and guidance on how to achieve measurable SEO results. With Googleâs most recent algorithm update already underway, User Experience (UX) is more important than ever.
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
In this session from SHSMD Connections Bytes, digital marketing leaders from AdventHealth provide the blueprints, foundational assets and associated technologies that prepared the organization for leading through the pandemic, political climate and ever-changing consumer needs.
This presentation demonstrates how Piedmontâs outstanding digital front door platform creates a patient-centric, hassle-free experience that will guide the systemâs recovery to the new normal of health care.