Marketing

Join us on Wednesday, February 20th as Gary Druckenmiller, VP of Customer Success at Evariant, discusses the top drivers of success that must be on your 2019 marketing roadmap.
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
SHSMD Connections 2024 is your chance to light the way to a brighter future with breakout sessions, keynote speakers, and networking opportunities! This premier event will take place October 13-15 in Denver, CO. #SHSMD24
Join us for an expert tour of the best digital work happening among these fifteen top-ranked hospital systems. The session will feature Dave Wieneke, who developed the HDX method as director of the health care practice at Connective DX.
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major…
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work,…
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.
Join us in our discussion on change within the digital health care marketing space and discover how beneficial change can be in attracting new patients in 2018.