Marketing

Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
Dive into the hottest topics in health care social media and discuss best practices from your peers.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part course—stay compliant while executing data-informed campaigns.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate course—stay compliant while executing data-informed campaigns.
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone of

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals.
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. Futurescan 2025 draws on the subject matter expertise of several of the nation’s top health leaders to synthesize key trends that will shape health care. Tune into the upcoming

Learn how to speed up your SEO content production, increase its impact with your intended audience, and further nurture that traffic through your socials—all by executing a “video-to-blog” content strategy.