Build service lines into engines for growth. Learn practical strategies, governance models and planning frameworks to drive sustainable performance.
Marketing
Build service line growth strategies with SHSMD. Learn planning, governance, performance tools and go-to-market activation frameworks.
Explore SHSMD’s AI-focused digital strategy course for health care marketers covering SEO, consumer engagement, visibility and digital growth.
Discover how health systems optimize marketing with AI, privacy-safe data and unified measurement to drive ROI and growth.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!
Health care marketers share how branded mobile apps can elevate the patient experience, strengthen engagement, and advance digital strategy beyond the patient portal.
Marketing course for rural and independent hospitals. Build focused strategies, strengthen community trust and drive sustainable growth.
Plan, create, and improve social content with a 9-step editorial workflow that aligns your team, sharpens messaging, and drives measurable engagement.
Catalyst Conversation for SHSMD rural and small members. Explore resources, shape 2026 programs, and connect with peers in similar organizations.
SHSMD Connections 2026 brings health care marketing and strategy professionals together for practical insights, peer learning, and meaningful networking.