Marketing
The national membership organization for those responsible for marketing, communications and strategy in all types of hospitals and health systems.
SHSMD provides a leading source of online educational programming in the areas of health care marketing, strategic planning, communications and PR.
A recent study by Adobe found that American consumers spend an average of 7.8 hours a day engaging with digital content—about the same amount of time they spend sleeping. Marketing leadership at Children's Health in Dallas, Texas saw this trend as both a challenge and an opportunity. Read about…
In the Direct Mail in 2019 eBook, you'll learn: What is the 2019 Trend to Watch; Innovative Dimensional Mail Ideas; Data Aggregation Tips for Improved Targeting; and much more.
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing engagement tactics to where an individual consumer is on the decision-making continuum for elective health care services. This article discusses a major…
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing, examination, skill demonstration, or project completion. Additional requirements may include participation in discussion boards, quizzes, group work,…
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to respond to rapid change in how consumers digest content.