Marketing
Learn to bring the right players to the table, build understanding, and develop common goals for a win/win.
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign.
Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.
In this session, learn how virtually overnight a health system's focus shifted from marketing to increase patient volumes to containing utilization by educating internal constituents and increasing consumer awareness about the most appropriate setting for care.
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that…