Marketing
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
Drive meaningful decisions about MarCom spending by benchmarking against similar health care organizations. Subscribers can use interactive analytic dashboards to uncover actionable insights and improve their understanding of industry best practices.
While there are many operational and industry challenges to contend with, the solutions must start with the Voice of the Consumer to ensure activation + engagement.
Join us for an insightful conversation with Guthrie to learn how to access and break down big data into useable insights that can inform and optimize outreach.
Learn how local partnerships and events can increase your organizationās mindshare in the community, and how to measure the results of your community marketing initiatives.
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
An optimal digital strategy is no longer a ānice to haveā ā it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider.
Combining HRA data and consumer data with SDOH insights can modernize the approach t building targeted outreach lists and campaigns.
Learn how MercyOne applied āradical convenienceā across its connected system of health care facilities with an end-to-end digital front door strategy.
Join fellow SHSMD members for a fun exploration of how to continue transforming your organization towards a better future. You will have the opportunity to break into small groups to meet other strategists in health care marketing, communications, planning and business development to helpā¦