Mar 29, 2019
This profile from American Hospital Association’s Value Initiative describes how Northern Maine Medical Center (NMMC), a small rural hospital, purchased a local retail pharmacy.
Apr 8, 2018
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and…
Sep 24, 2017
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of the big urban hospitals to create successful marketing campaigns. All three hospitals faced competition from and outmigration to larger systems…
Sep 12, 2016
This session discusses telehealth as a rural outreach business development strategy for hospitals and health systems, and demonstrates how the University of Mississippi Medical Center (UMMC) built and operates its successful Center for Telehealth.