Wellness/Preventive Care

Jul 2, 2018
How can marketing and public relations practitioners help their organizations make a measurable difference in population health? At Onslow Memorial Hospital (OMH) in North Carolina, Amy Cain-Sousa, senior vice president of public relations/marketing, has found that creating an online community…
Mar 2, 2018
As the health care field increasingly focuses on population health, hospital and health system marketers need to learn how to use their promotional skills in new ways to help their organizations achieve the objectives of this model of care. This article discusses the population health initiative of…
Nov 1, 2017
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition, and payer mix make them "different from the rest." Although differences abound, all are seeing troubling reimbursement trends, all must find ways to respond…
Apr 8, 2017
This session will provide an overview of a successful, innovative Community Wellness program.
Sep 12, 2016
The Jackson Story is the account of a strategic initiative resulting in the development of Meridian Health Village at Jackson, a health/fitness/wellness center. This presentation focuses on the consumer-centric planning, implementation, and communications which were key to turning this concept into…
Sep 12, 2016
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Oct 11, 2015
The session will outline the measured results of a full-circle patient engagement strategy — from growing an activated consumer database to improved patient retention.
Oct 11, 2015
Does engaging with our patients through the use of healthy lifestyle apps and wearable devices improve their overall health?