Resource Library

Learn how a hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.

This webinar will highlight 5 essential best practices that can turn email marketing into a productive and profitable marketing channel for any health care marketing team.

Learn how digital marketing executives have effectively engaged clinicians to optimize reputation, preference and brand.

This webinar emphasizes the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.

See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for hospitals and health systems.

Discover how to create impactful content that not only drives results but genuinely connects with your audience by aligning with their motivations and harnessing E-E-A-T principles for optimized content and authentic brand engagement.

Definitive Healthcare shares insights from an exclusive survey, exploring key areas of clinical and service line focus for health care providers.

This session is perfect for health care pros who want to build stronger connections, provide useful health information, showcase your rockstar medical staff, and make your hospital the heart of the community!

This webinar will focus on those situations where you might benefit from different brand and service-line messaging and creative, and why.

Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics.

Hear strategies and insights for determining the right media mix when facing these factors and others.

HSG Patient Share of Care is your single best metric for measuring the health system’s acquisition of patient lives and retention of those patients within their network of Inpatient, Outpatient and Ambulatory care.

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

 Explore this on-demand course on AI in health care marketing. Explore practical strategies, real-world workflows, and on-demand content that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.Why it matters: According to Sage’s survey “The Health Care C-Suite’s Take on AI,”

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.