Resource Library

This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment, retention, growth and communication in contemporary health care environments.

 Note: All live sessions will be recorded and made available to registrants through January 31, 2026, perfect if you’re managing a busy holiday season.

The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!

This webinar cuts through the hype, providing a clear-eyed view of AI's role in health care marketing, offering insights crucial for navigating this evolving landscape.

Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.

Join renowned futurist Ian Morrison, Ph.D., for a webinar on the latest edition of SHSMD's Futurescan 2024.

The most timely and reliable health care strategy and market development programming happens at SHSMD's Connections Conference.

Explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers who were most likely to use their health care services, connecting with the RIGHT person using the RIGHT message at the RIGHT time.

Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and more often – using data to bring dollars to the CFO.

See data comparing consumer preferences pre-COVID, what has shifted in the post-COVID months, and the most crucial steps marketers can take to partner with operations to ensure your marketing campaigns aren’t shot down in seconds.

See how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

Learn how new entrants could disrupt how patients receive care, particularly in the “top of the funnel” areas of primary, urgent, virtual and retail care.

This 45-minute LIVE webinar with experts will share insight into recent concerns around Google Analytics 4.

Learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

Learn how your healthcare organization can increase the maturity of its content strategy, meet organizational goals and ensure its content marketing program is generating measurable ROI.

This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.

The Marketing in Health Care: Marketing Plans, Communications and Market Research credential series is facilitated by recognized experts in the field and covers the essentials of health care marketing.

Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.

Walk away with many examples of the hospitals that do podcast marketing right and how to up your podcast game.

SHSMD Strategic Planning in Health Care online program includes three courses focused on the Strategic Planning Process and Content, Successful Plan Execution, and a variety of elective topics. The credential holder has met a set of established criteria identified in the course learning objectives stated below as well as additional criteria.