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2018
Attend this session to learn how to develop quarterly C-suite dashboards that summarize the metrics that matter, such as lead-to-patient conversion rates, marketing's impact on payor mix, marketing ROI, and revenue contribution.
2018
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
2018
Senior health care executives will learn the importance of key strategies when incorporating consumer-focused initiatives into their strategic plans.
2018
This session will demonstrate the need for advocacy, professionalism, branding, and awareness on social media’s impact for brand success.
2018
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live streaming health seminars, to getting on-the-ground reactions of medical students on match day, to one-on-ones with doctors talking about unique medical issues, the possibilities for health care marketing are endless.
2018
Learn how CHI Franciscan developed sports marketing programs to support Oncology, Cardiac, and Orthopaedic Service Lines.
2018
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.
2018
Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.
2018
An interactive “fishbowl” discussion between 4 panelists and rotating members of the audience about how to design a Health System Fellowship that implements SHSMD Bridging Worlds as an internal Engine of Innovation.
2018
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking about call to actions "CTAs" that are easy to complete, are shareable and sticky!
2018
Using techniques such as small group meetings, large group meetings, and a coalition of participants (crossing the organization horizontally and vertically), Huggins facilitated conversations for quick strategy and action planning.
2018
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
2018
This session will explore creative ways to capitalize on internal and external resources to support brand position and implement outreach opportunities at little to no cost. You will also learn how organizations can build market share with community engagement, positioning your service lines and smarter advertising.
2018
The PowerPoint presentation, Futurescan 2018, features highlights from the latest edition of Futurescan, one of the industry's most respected healthcare trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership, or boards.
2018
Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.
2018
Finding common themes and insightful trends in the health care field in this time of transformation and uncertainty can be challenging. But we must if we want to be proactive and shape events rather than merely react to them. Understanding the current climate and the direction of health in America will help us in our work to shape the health care delivery system of the future.
2018
Customizing care for seniors will gain significance as more and more baby boomers age into this varied group. Learn lessons from one health system in its multi-faceted approach to meeting the needs of Medicare/the senior population.
2018
TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the satisfaction survey, physician turnover decreased by 5%, with first year physician turnover cut in half, and quality improved with a significant decline in Hospital Acquired Infection. TMCA saw measurable results on decreasing referral leakage, improving referral development, and gaining access for their Physician Relations Manager (PRM) team to meet with key physicians.
2018
Three key strategies include implementing a data-driven physician communication campaign spearheaded by the Chief Physician Executive; encouraging physicians to participate in engagement events where they interact with each other and consumers in a meaningful way; and building a platform to allow for actionable feedback.
2018
As health system leaders, this means we’ve scoped our value proposition to address patient issues — when we should really be scoping our value proposition to engage and encompass entire lifetimes. Cue health care consumerism: moving past the limited focus on the inpatient experience to truly meet people where they are outside of hospital walls