Resource Library

34 Results Found

In this session, Johnny Smith Jr., Senior Director of Public Relations for Ascension, will demonstrate how to develop a strategic thought leadership program that aligns with your organization’s mission, strengthens its brand and distinguishes it as a leader.
Over the last nine years, we have sent out almost 50,000 separate email campaigns from a wide range of companies that target physicians. From this huge base of experience, we have pulled out six secrets to make your next hospital email campaign be the best performing one ever.
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and Dr. Nate Gross, the Co-Founder of Doximity.
Learn how an emerging best practice, the “Total Market Approach,” can create market advantages for health plans, hospitals and health systems by leveraging core human truths across general market and multicultural audiences as these groups merge into the “New Americano."
A successful approach to board engagement included a series of learning and listening sessions over several months, allowing board members to gain a basic understanding or choose to deep dive into key topics. These sessions, in lieu of a more traditional board retreat, provided a review of the competitive landscape through the lenses of business metrics and patient outcomes, as well as philanthropy, research funding, and reputation.
It started in 2013 with a guy and a portable recorder interviewing doctors about various health topics and then posting the interviews on SoundCloud. Today, TheScopeRadio.com has a library of nearly 2000 interviews and has turned into one of the biggest traffic drivers to University of Utah Health’s website.
Leverage engaged employees and their community relationships by establishing an ambassador program. During this session, you will discover how to support your organization’s strategic goals and existing outreach efforts by activating the power of peer-to-peer influence among your employees within the community.
Of course, social media, community outreach, brand journalism, websites, SEO, advertising, paid search, CRM, and a digital presence are all vitally important.
Scripps cares for more than 500,000 patients annually, with the goal of delivering excellence in medical care and patient experience. As a non-profit, they rely on philanthropy to help achieve that goal.
There are the literal politics–the regulators and elected officials–that empower and ensnare us. But, perhaps more impactful are the organizational and human politics that drive healthcare–the interplay between hospitals and payers, physicians and administrators, employees and unions, and more.
This presentation, led by hospital association communications leaders from New Hampshire and North Carolina, explores contemporary strategies, tactics and tools for effectively communicating about advocacy issues to key audiences (legislators, influencers, and consumers).
The Surgeon General's report called addiction "a bigger health problem than cancer." This is a call to arms for every hospital in the nation. The heroin epidemic is decimating whole generations. The crisis is bringing clinical, financial, operational and messaging challenges to health systems everywhere. Three experts have joined together to bring you insights from ground zero of this epidemic.
With projections showing women of childbearing age declining in its service area, Princeton HealthCare System (PHCS) developed multimedia-marketing strategies to grow its obstetrics service line.
A renaissance in the use of community relations strategies " reimagined and data-driven " is taking healthcare organizations' stories directly to the community, and clearly aligning organizational reputation efforts with core business and market development goals.
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with actionable messaging and possibly save lives at the same time.
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
This case study will examine how Boston Medical Center implemented an integrated, multichannel marketing campaign to acquire more than 2,000 new primary care patients within one year.
This session highlights the experiences of a Gannett News Organization reporter who observed Mission Health from the board room to the operating room, filing a series of reports that ran over four consecutive weeks in spring 2015.
Physician relations teams are growing. With larger teams comes the expectation for better results. Program leaders are asked to interpret the demands of leaders, manage data, and keep a host of sales-types motivated and field-focused.