Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Guides/Reports
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy…
Webinars
With 77% of consumers searching online before making an appointment with a provider, health care marketers are building the “digital front door” to…
Presentation Resource
Join a panel of research pros from University of Illinois Hospital…
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to…
Presentation Resource
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.