Patient Pathways: Using Digital Media to Hyperfocus on the Right Patients in Real Time
When is digital media most effective? What are the proven models for success? New programmatic media can create a digital pathway to target specialty referrals and track patient conversions. Learn how to utilize inpatient case counts by ZIP Code to develop Brand Development and Category Development Indices (BDI/CDI) to align media dollars to best growth opportunities. Presenters will address HIPAA compliance and the limitations of the technology. Finally, participants will engage with a case study that shows media strategies and creative that performed best and why.
- Daniel, Cobb, CEO, DBA
- Cayce Hoak, Director, Branding and Strategic Communication, University of Illinois Hospital & Health Sciences System
Members, to view this protected content, log in above.
Related Resources
Magazine & Journal Articles
How do marketers at one of the world's most advanced medical laboratories improve upon the services they provide to customers around the globe? Mayo…
Presentation Resource
What happens when a former executive from Starwood Hotels and Resorts takes over marketing at a physician practice? Florida Orthopaedic Institute…
Presentation Resource
The VCU Health communications team pioneered utilizing Facebook Live, incorporating it into their strategy soon after it launched. From live…
Presentation Resource
Learn how to capture the attention of a very busy physician audience with Rose Herring from Atrium Health, formerly Carolinas Health Care System, and…
Presentation Resource
Take a dive inside the innovative content distribution techniques being used by top health care organizations such as Orlando Health. The…
Presentation Resource
In this session, participants will learn how to collect real time point of service feedback from web visitors and leverage that information to make…