SHSMD25 Presentations & Handouts

This page hosts all supplementary materials for sessions – presentations, handouts, and more. Slides and handouts can also be found under each session in the conference mobile app. Note: Presentation handouts will continue to be added leading up to the conference. Bookmark for easy access.

SUNDAY, OCTOBER 12, 2025

9:00 a.m.–11:30 a.m.

Preconference Workshops

Rebrand Your Workplace Woes: How to Clarify Your Strengths, Optimize Your Team, and Grow Your Joy and Productivity | Download Handout | Download Handout | Download PDF
Building the Health Care Digital Dream Team | Download PDF

12:30 p.m.–3:00 p.m.

Preconference Workshops

Building Culture Through Communication: Engaging Your Health Care Workforce | Download Handout | Download PDF
Focus on Findability: Thinking Beyond Search | Download PDF
Preparing for Value-Based Care | Download PDF | Download Handout
Designing for Impact: Transforming Health Care Through Experience, Service, and Human Insight | Download PDF

3:00 p.m.–4:00 p.m.

Preconference Session for Senior Leaders

Health Care Leaders in Career Transition: Reflecting, Reinventing, and Thriving | Download Handout

MONDAY, OCTOBER 13, 2025

8:00 a.m.–8:45 a.m.

Concurrent Sponsored Sunrise Sessions

11:25 a.m.–12:10 p.m.

Concurrent Sessions

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach | Download Handout | Download PDF
Thought Leadership in Uncertain Times: Framing Your Strategy for Success | Download Handout
Making the Most of a Moment for Service Lines: The Strategic Bets Health Systems Should Consider | Download PDF
Building Bridges: Micro-Hospital Development as a Lifeline for Rural Health Care | Download PDF
Navigating Thought Leadership in a Politically Charged Environment | Download PDF
Succeed with Digital Innovation in Five Days | Download PDF
From Insights to Impact | Download PDF

1:30 p.m.–2:15 p.m.

Concurrent Sessions

Rebranding at Corewell Health: Survey Says... Success! | Download Handout | Download PDF
Protecting and Enhancing Your Health System’s Reputation in an Ever-Changing Political Environment | Download Handout | Download PDF
Patient-Led Marketing | Download PDF
How to Work a Room: Networking Tips for the Modern Era | Download PDF
Harnessing the Power of Integrated Data | Download PDF
Leading Through the Eye of the Storm: Crisis Communications Playbook at Tampa General Hospital | Download PDF

3:20 p.m.–4:05 p.m.

Concurrent Sessions

Efficiency Engineered: Systemized Marketing & Digital Engagement for Brand Growth in Health Care | Download Handout | Download Handout | Download PDF
Branding from the Bottom Up | Download PDF
Driving Growth Through Patient Navigation | Download PDF
Improving the Digital Patient Experience, One Search at a Time | Download PDF
(Advanced) Getting Strategy Off the Shelf and Into the Health Care Workplace — Creating a Living Breathing Strategic Plan | Download PDF

TUESDAY, OCTOBER 14, 2025

8:00 a.m.–8:45 a.m.

Concurrent Sponsored Sunrise Sessions

10:25 a.m.–11:10 a.m.

Concurrent Sessions

Quantifying the Size of the Health System Capacity Problem and Evaluating the Use of Digital Tools to Solve It | Download Handout | Download Handout | Download PDF
It’s Elementary, Dear Watson: Marketing Innovation Hiding in Plain Sight | Download Handout | Download PDF
(Executive Senior Leader Session) Is Rome Burning | Download PDF
Building a Comprehensive Ambulatory Strategy | Download PDF
It Takes a Comm-Unity | Download PDF
Preparing for the Future | Download PDF
The Home Advantage | Download PDF