SHSMD25 Presentations & Handouts

Welcome to SHSMD25 in Dallas!

This page hosts all supplementary materials for sessions – presentations, handouts, and more. Slides and handouts can also be found under each session in the conference mobile app. Bookmark for easy access.

SUNDAY, OCTOBER 12, 2025

9:00 a.m.–11:30 a.m.

Preconference Workshops

Rebrand Your Workplace Woes: How to Clarify Your Strengths, Optimize Your Team, and Grow Your Joy and Productivity | Download Handout Download Handout
Rebrand Your Workplace Woes | Download PDF

12:30 p.m.–3:00 p.m.

Preconference Workshops

Building Culture Through Communication: Engaging Your Health Care Workforce | Download Handout
Building Culture Through Communications | Download PDF
Focus on Findability: Thinking Beyond Search | Download PDF
Preparing for Value-Based Care | Download PDF

3:00 p.m.–4:00 p.m.

Preconference Session for Senior Leaders

Health Care Leaders in Career Transition: Reflecting, Reinventing, and Thriving | Download Handout

MONDAY, OCTOBER 13, 2025

8:00 a.m.–8:45 a.m.

Concurrent Sponsored Sunrise Sessions

Don’t Guess, Know: SHSMD 2025 | Download PDF
Reaching Patients with Precision | Download PDF

11:25 a.m.–12:10 p.m.

Concurrent Sessions

Micro-Influencers vs. Brand Podcasts: Humanizing Health Brands and Build Authentic Partnerships—The Pelvis Party Approach | Download Handout
Thought Leadership in Uncertain Times: Framing Your Strategy for Success | Download Handout
Making the Most of a Moment for Service Lines | Download PDF
Building Bridges: MicroHospital Development | Download PDF
Micro-Influencers vs. Brand Podcasts | Download PDF
Navigating Thought Leadership in a Politically Charged Environment | Download PDF
Succeed with Digital Innovation | Download PDF

1:30 p.m.–2:15 p.m.

Concurrent Sessions

Rebranding at Corewell Health: Survey Says... Success! | Download Handout
Protecting and Enhancing Your Health System’s Reputation in an Ever-Changing Political Environment | Download Handout
Protecting and Enhancing Healthcare Reputation | Download PDF
Patient-Led Marketing | Download PDF
Rebranding at Corewell Health | Download PDF
How to Work a Room | Download PDF
Harness Data | Download PDF
Leading Through the Eye of the Storm | Download PDF

3:20 p.m.–4:05 p.m.

Concurrent Sessions

Efficiency Engineered: Systemized Marketing & Digital Engagement for Brand Growth in Health Care | Download Handout Download Handout
Branding from the Bottom Up | Download PDF
Driving Growth Through Patient Navigation | Download PDF
Efficiency Engineered | Download PDF
Improving Digital Patient Experience | Download PDF
Getting Strategy Off the Table | Download PDF

TUESDAY, OCTOBER 14, 2025

8:00 a.m.–8:45 a.m.

Concurrent Sponsored Sunrise Sessions

MarCom Leaders: When It Comes to Your Budget | Download PDF
Beyond the Campaign Launch | Download PDF

10:25 a.m.–11:10 a.m.

Concurrent Sessions

Quantifying the Size of the Health System Capacity Problem and Evaluating the Use of Digital Tools to Solve It | Download Handout Download Handout
It’s Elementary, Dear Watson: Marketing & Digital Engagement Innovation Hiding in Plain Sight | Download Handout
(Executive Senior Leader Session) Is Rome Burning | Download PDF
Building a Comprehensive Ambulatory Strategy | Download PDF
It Takes a Comm-Unity | Download PDF
It’s Elementary, Dear Watson | Download PDF
Preparing for the Future | Download PDF
Quantifying the Size of the Health System Capacity Problem | Download PDF
The Home Advantage | Download PDF

VIRTUAL CONFERENCE: NOVEMBER 3–7, 2025

On-Demand

Virtual Sessions & Resources

Beyond the Campaign Launch: Key Questions to Answer | Download Handout
Beyond the Campaign Launch: Touchpoints to Consider | Download Handout