Webinars
Webinars hosted by the American Hospital Association and its business units.
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar…
This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.
Take your patient engagement strategy beyond the four walls of the health system as this webinar explores the trends disrupting traditional care and creating opportunities for greater engagement, retention, and partnership. Leveraging claims and consumer data, we’ll unpack service utilization…
Health care is so much more than a provider interaction. Increasingly, patient engagement requires a holistic experience at every point of the patient journey – from a digital front-door to community-based partnerships that address the whole person. Take your patient engagement strategy beyond the…
Discover how UPMC focused marketing efforts on the potential patients with the greatest likelihood to engage in conversations, thus minimizing marketing waste. This webinar will explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers…
Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy. This webinar will focus on how to measure and interpret key data analytics such as patient utilization of the…
Whether you have a hospital podcast, considering starting your own podcast, or simply seeking to expand your marketing toolkit, this webinar is your gateway to uncovering the secrets that not only drive engagement and build trust but also elevate your hospital's brand through the dynamic world of…
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and…