In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true…
Webinars
Webinars hosted by the American Hospital Association and its business units.
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like…
Meet Up Time: 1pm - 2pm CT | 2pm - 3pm ET | 11am – 12pm PTJoin a few of SHSMD's Board members for the next Member Meet Up to delve into "Understanding and Responding to Current Changes." This session will provide a platform for health care strategy professionals to share their experiences, discuss…
Hospitals and health systems have long been targeted by negative narratives that portray them as profit-driven entities prioritizing revenue over patient care.
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. Futurescan 2025 draws on the subject matter expertise of several of the nation’s top health leaders to synthesize key trends that will shape health care. Tune into the upcoming…
Check out this free webinar for members that will emphasize the importance of collaboration between Risk Management and Marketing/Communications teams in health care organizations to effectively mitigate social media risks.
In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.
New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!
New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive…