Webinars
Webinars hosted by the American Hospital Association and its business units.
In this webinar, we'll review how to utilize these data elements to build provider-level “scorecards” to help identify the most immediate opportunities for incremental patient retention and revenue growth within the health system.
New member? Seasoned pro? This webinar is your key to unlocking the full potential of your SHSMD experience!Webinar Date: Wednesday, April 24, 2024 | 12-1 p.m. CTJoin us for an information-packed session that will show you exactly how to leverage all the resources at your disposal.We'll dive…
Join us for a session aimed at understanding the impact of AI in health care marketing and beyond.
Vice President of Marketing at a Heart and Lung Center explains how the hospital marketing team used Health Observance content to more than double the number of cardiac patient appointments in just one year.
Keeping you at the forefront of health care transformation and rebuilding means looking around the curve to what’s ahead. In Futurescan 2024, experts in the field explore key trends that will transform health care over the next five years. Join renowned futurist Ian Morrison, Ph.D., for a webinar…
This webinar outlines the critical steps to centralizing market and provider data within a health system and best practices for utilizing that data throughout the organization to enhance strategic decision making.
Take your patient engagement strategy beyond the four walls of the health system as this webinar explores the trends disrupting traditional care and creating opportunities for greater engagement, retention, and partnership. Leveraging claims and consumer data, we’ll unpack service utilization…
Health care is so much more than a provider interaction. Increasingly, patient engagement requires a holistic experience at every point of the patient journey – from a digital front-door to community-based partnerships that address the whole person. Take your patient engagement strategy beyond the…
Discover how UPMC focused marketing efforts on the potential patients with the greatest likelihood to engage in conversations, thus minimizing marketing waste. This webinar will explore how they optimized their patient acquisition strategy with marketing and advertising messages sent to consumers…
Maximizing a service line’s penetration of the overall market requires a holistic approach to understanding market, competitor, patient, and provider dynamics to shape effective strategy. This webinar will focus on how to measure and interpret key data analytics such as patient utilization of the…