Webinars

Webinars hosted by the American Hospital Association and its business units.

Health care marketers can create the most compelling, targeted campaigns but even the best efforts are squelched if the first encounter fails to impress and engage the consumer. In this session we will explore the key drivers that determine whether a first-time caller will become a patient or go…
Come to this complimentary webinar hosted by SHSMD with Freshpaint designed to give health care marketers and strategists valuable insights about data.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2022 By the Numbers MarCom Benchmarking and how that compares to prior years.
If you’re looking to develop creative recruitment tools come join fellow SHSMD members in this member meet up for breakout discussions, and help each other find ways for even small and scrappy teams to make a big impact in their facilities recruitment efforts.
This webinar is designed to share preliminary aggregate data on those hospitals who have submitted complete data for SHSMD’s 2021 By the Numbers MarCom Benchmarking and how that compares to prior years.
Live webinar:  April 12, 2023 12:00 p.m. – 1:00 p.m. CT Learn More On By the Numbers  
Discuss how to address diversity, equity, and inclusion in your organization’s strategy and communications plans.
SHSMD Members and Nonmembers:View the recorded webinar below.
Learn how MercyOne applied ‘radical convenience’ across its connected system of health care facilities with an end-to-end digital front door strategy.