Webinars
Webinars hosted by the American Hospital Association and its business units.
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
Join M. Bridget Duffy, M.D., chief medical officer of Vocera Communications Inc., for a SHSMD webinar featuring an important discussion about the benefits of embracing human-centered leadership. Duffy is the subject matter expert for the article Frictionless Health Care Requires a Connected…
Learn from a panel of your SHSMD peers about how their hospital and health system marketing and communications teams are adjusting budgets, staffing and operations to respond to COVID-19 and related budget changes.
Hear what consumers in a recent national survey had to say about their concerns of returning to health care providers for care and what their expectations are of us to ease those concerns.
The American Hospital Association(AHA) is the go-to destination for reliable and consistent data and intelligence about the nation’s hospitals and health systems. In this session, learn how AHA’s data and resources can help you navigate these unprecedented times and support you in making informed…
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
AHA and SHSMD Webinar
Thursday, April 16, 2020
12:30-1:30pm CT / 1:30-2:30pm ET
Today's marketers are using advanced technology and strategies to improve consumer acquisition, engagement and retention. But, how do we prove marketing effectiveness while becoming strategic business partners focused on growth goals? The answer lies in five marketing metrics.
By attending this free program, you will learn gender-affirming terms and practices, become familiar with the challenges embedded in the transgender patient experience and develop a vision for shifting your organization’s culture towards more robust inclusion.