Communications
Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.
In this session, MetroHealth System in Cleveland will share how to transform your image through solid research, and how to establish a strong brand platform that will set the stage to change perceptions.
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in…
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to…
While real-time analysis of the US Ebola panic fo
Fierce competition within the Los Angeles market
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…