Communications
Until recently many leaders refrained from taking aggressive public stands on controversial issues. There have always been high-profile leaders in certain industries who aren't afraid to speak up, but healthcare leaders in general tend to be more reserved. If you sensed a change recently, you're…
What could have easily turned into a public relations nightmare for a hospital in Massachusetts instead became the rallying cry for action. Read more about how one hospital addressed the opioid epidemic in their community.
In today's environment of limited hospital resources, it's critical to make meaningful and cost effective connections with those we serve.
SHSMD's newly updated Bridging Worlds report for healthcare strategists highlights this concept by emphasizing the importance of "integrating and co-creating…
Novant will highlight case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
Novant highlights case studies on strategic communications programs they have conducted, data analytics tools used to ensure messaging is on track, and explain how communications work fits into the larger marketing media mix model.
This presentation, led by hospital association communicati
There are the literal politics–the regulators and elected
Scripps cares for more than 500,000 patients annually, wit
Of course, social media, community outreach, brand journal
Leverage engaged employees and their community relationshi