Communications
Hear how Aurora Healthcare and insurance company Horizon Healthcare Services turned to their secure, online communities of thousands of members to gain feedback and insight that has helped drive successful organizational decisions. You will also learn how leading organizations survive and thrive in…
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.
This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to…
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded…
Definition: Develop techniques to market and encourage adoption of new ideas or products based on understanding of human psychology and consumer behavior. Example: Convey a convincing business case that combines a compelling story and supporting data.
Relates to: Be Nimble to Exceed the Rate of…
Definition: Establish and maintain effective human connections with others inside and outside the organization; actively listen and connect relevant interests to develop partnerships.
Relates to: Tell Stories. Create Experiences
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