Communications
Explore practical strategies and real-world workflows that will help you harness AI tools to improve patient engagement, boost efficiency, and future-proof your marketing programs.
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
Learn how Brookings Health carefully announced to their community in Summer 2023 that they would no longer be in network with Medicare Advantage (MA) plans.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part courseâstay compliant while executing data-informed campaigns.
Learn HIPAA, FTC, and privacy compliance essentials for health care marketers in this 4-part live certificate courseâstay compliant while executing data-informed campaigns.
In this session, weâll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. Youâll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure trueâŠ
The 2025 Public Relations and Communications in Health Care Settings credential course introduces the latest trends, strategies, and case studies designed to elevate your communications expertise. Featuring expert faculty, this interactive series emphasizes a use-case assignment as a cornerstone ofâŠ
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us virtually, Nov 3-7, to advance your skills and expertise in a rapidly evolving field.
Keeping at the forefront of health care transformation and rebuilding means looking around the curve to whatâs ahead. Futurescan 2025 draws on the subject matter expertise of several of the nationâs top health leaders to synthesize key trends that will shape health care. Tune into the upcomingâŠ