Communications
Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling.
This session will help participants build a case for change in their organizations, and provide guidance to help them reach their ultimate destination. Presenters will also share lessons learned: the good, the bad, and the ugly.
Find out how Susan G. Komen Greater Kansas City developed a unique and emotionally charged virtual reality experience that puts users into the avatar of a real-life breast cancer survivor. Discover how interactive healthcare educational technology can be leveraged to impact target audiences with…
Back by popular demand, "The Naked CEO" gives healthcare marketers a chance to grill a panel of hospital and health system executives about expectations, assumptions, and coming changes.
This resource showcases stories " and lessons learned " by a panel of hospital communicators from some of the most tragic headlines, including the Boston Marathon bombing, the San Bernardino shootings, and the Virginia on-air shootings.
This session will focus on two case studies that demonstrate leadership techniques to address the internal and external expectations with practical examples and demonstrated results. Attendees will see how reports can motivate everyone. The session will end with a list of 10 must-haves to assure…
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
As healthcare strategists, we can no longer focus most of our resources on simply growing inpatient volume. Instead, we need to broaden our focus to the entire healthcare experience for patients and their caregivers—from initial research and preparation, to appointment scheduling, to doctor and…