Innovation
SHSMD ADVANCE™ Skill Builder
Bridging Worlds: The Future Role of the Health Care Strategist Second Edition
Demographics, statistics, and clinical data do not translate into a thorough understanding of an individual’s needs and motivation. The power of accessible technology, analytics, and personalization, as well as the intentional design of experiences are critical parts of meeting consumers’…
To help increase employee engagement, the marketing team at Dayton Children's Hospital re-christened their town hall meetings as Game-Changing Performance Sessions, or GPS. Read about the factors and critical takeaways that contributed to the success of the GPS sessions.
Voice assistants are one of the latest trends reshaping the patient and consumer technology landscape. According to a Pew Research study, nearly half of Americans use voice assistants. This article discusses the growing demand for voice assistants and the programs health care organizations are…
Healthcare strategists need to evolve as fast as or faster than the external environment. They must frame problems, ask provocative questions, and courageously move the organization to action.
Dive into dozens of innovation resources, all dedicated to advancing your career in health care strategy.
SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.
Case studies will be discussed demonstrating how hospitals are using approaches such as human-centered design, adaptive leadership and new partnerships based on social impact, to accelerate, sustain and/or scale innovation and improvement in areas ranging from clinician burnout to safety.
This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real…