Innovation
Futurescan 2022–2027 explores key forces that are transforming the future of health care. The annual publication features the expertise and perspectives of thought leaders in the field on important topics.
Discover how to build a connected data foundation, use CRM as the hub for journeys and outcomes, and apply analytics and AI to prove ROI.
SHSMD Connections 2025 virtual conference is November 3-7, 2025.
AI and ChatGPT are reshaping search—learn how to adapt paid media, optimize campaigns, and stay HIPAA-compliant in 2025.
Connect with peers and explore the crucial intersection of marketing and operations within health care, specifically focusing on the optimization of care delivery.
In this session, we’ll walk through a real-world case study of a health care organization that expanded into upper funnel advertising for the first time. You’ll learn how to set up a rigorous testing framework, use geographic or audience-level controls to isolate performance, measure true…
This immersive credential series, led by distinguished faculty, delves into the advanced aspects of data analytics, data visualization, and strategic decision-making for health care strategists.
Check out SHSMD's top quarterly resources with tons of value to people of all strategy professions.
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards!