SHSMD
SHSMD members joined their peers across the country to discuss key topics and issues, and solve problems together. The topic of SHSMD’s inaugural Member Meet-up was “What Keeps You Up at Night?" View the full recording here.
Chicago (January 6, 2021) — The Society for Health Care Strategy & Market Development (SHSMD) of the American Hospital Association (AHA) today released Futurescan 2021-2026: Health Care Trends and Implications, a highly respected report developed jointly with the American College of Healthcare…
In 2020, SHSMD members supported command centers, rapidly delivered critical communications and nimbly changed care options to support communities through the pandemic. It was a year filled with uncertainty, change, and growth — personally and professionally. Where did your SHSMD membership serve…
FOR IMMEDIATE RELEASE
The Society for Health Care Strategy & Market Development (SHSMD) of the American Hospital Association (AHA) has announced Jennifer Weiss Wilkerson will serve as president of the SHSMD board for 2021. Wilkerson is vice president and chief strategy officer for Sheppard…
Press Release | SHSMD Announces 2020 Award Recipients
Linda MacCracken is a business executive, focused on helping companies engage customers to boost effective health engagement. Linda also holds a faculty appointment at Harvard University, teaching marketing strategy course to physicians in the Masters of Health Care Management Program.
A discounted SHSMD membership for 10 or more health care strategists from the same organization.
2019 Terri McNorton SHSMD Rising Star Award Recipient - Cristal Herrera Woodley
This award honors outstanding leaders who have contributed to the field of health care strategy, including marketers, strategic planners, business developers and communications/PR leaders—individuals who are truly exemplars of the strategy professions and can demonstrate a career lifetime of…