Story-telling
We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read…
This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.
Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.
Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So…
How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.
Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.
Be Nimble to Exceed the Rate of Change - Healthcare strategists need to evolve as fast as the external environment. They must frame problems, ask provocative questions, and move the organization to action.
Tell Stories.