SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the way—check back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
Dec. 2–12, 2025 | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Guides and Reports
A comprehensive visual summary of the competencies strategists need, designed to help individuals and teams identify development priorities.
Guides and Reports
Templates and guidance to surface, test, and align the assumptions that shape your strategy so plans stay grounded in likely futures.
Guides and Reports
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Guides and Reports
Actionable lessons from three organizations on launching sustainable population health work through community partnerships and layered solutions.
Guides and Reports
A step-by-step tool to scan trends, build contrasting scenarios, and identify strategies that stay strong across multiple possible futures.
Guides and Reports
A strategic questionnaire to assess alignment, capacity, reputation, and messaging readiness before investing in service line marketing.