SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the way—check back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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Live Course | Certificate Course
Sept. 15 – Oct. 7, 2025
Sept. 15 – Oct. 7, 2025
Seven webinars on social media trends and best practices for health care.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Presentation Resource
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
Presentation Resource
Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring…
Presentation Resource
This session will focus on detailing a framework for integrating post-acute providers into the hospital strategic planning process and understanding…
Presentation Resource
This session will explore MUSC's experience and extrapolate key lessons for organizations with increasing responsibilities for ambulatory care.
Presentation Resource
12 campaigns over 90 days. 3,000+ conversions. 500+ appointment requests. $17 million in gross charges. $4 million in net revenue. This is just a…