SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas. Learn more about SHSMD Credentials.
New credential courses are on the way—check back soon for upcoming offerings.
Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
Dec. 2–12, 2025 | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 4 Modules + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Presentation Resource
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle…
Presentation Resource
The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons…
Presentation Resource
Using the Bridging Worlds report, we will examine how New York Univeristy Langone Medical Center (NYULMC) implemented mind map themes.
Guides and Reports
The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry…
Guides and Reports
The 2015 SHSMD Executive Dialogue report provides insights from industry thought leaders on the critical issues faced by these stakeholders, and the…
Presentation Resource
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.