SHSMD Credential & Certificate Courses
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Credential Courses
SHSMD Digital Credentials are verified, shareable badges that showcase your proficiency in specific skills and knowledge areas... Learn more about SHSMD Credentials.
Public Relations and Communications in Health Care Settings
Jun. 10 – Jul. 15, 2025
Jun. 10 – Jul. 15, 2025
This program provides participants with the latest strategies, trends, and case studies to enhance communication expertise in health care settings.
Format: 5 Modules
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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The New Data Landscape in Health Care: Advanced Analytics for Health Care Strategists
Aug. 19 – Sep. 11, 2025
Aug. 19 – Sep. 11, 2025
Equips strategists with skills in data analytics, visualization, and strategic decision-making to drive growth.
Format: 4 Courses
Completion Requirements: View presentations, pass exams, participate in discussions, additional readings
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Certificate Courses
SHSMD courses are specialized educational programs that concentrate on specific topics...
On-Demand | Certificate Course
Focuses on analytics for strategic planners in health care. Available for 30 days from first login.
Format: 4 Modules
Completion Requirements: Assignments relevant to modules
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On-Demand | Certificate Course
Equips participants with strategic communication, change management, and brand journalism skills.
Format: 4 Modules
Completion Requirements: View presentations, complete assignments, participate in discussions
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Live Course | Certificate Course
Seven webinars on social media trends and best practices for health care. Sep. 15 – Oct. 2, 2025.
Format: More than 22 webinars
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Certificate Course
Overview of the U.S. health care system including hospitals, consumers, insurers, and more.
Format: 5 Modules
Completion Requirements: View presentations, complete quizzes, additional readings
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Live Course | Certificate Course
Covers HIPAA regulations and privacy compliance essentials for marketers in health care.
Format: Live Sessions
Completion Requirements: View presentations, complete assignments, participate in discussions
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On-Demand | Certificate Course
Insights into strategic physician engagement, including recruitment and communication.
Format: 6 Sessions
Completion Requirements: View presentations, complete quizzes, additional readings
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On-Demand | Virtual Seminar
Explores AI’s impact on marketing: chatbots, SEO, CRM, ethics, and more.
Format: 6 Webinars + Bonus Content
Completion Requirements: View presentations, complete quizzes, additional readings
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Related Resources
Magazine & Journal Articles
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A retail health initiative calls for careful planning. Here are five keys to a successful retail strategy.
Magazine & Journal Articles
"Leakage" is a buzzword today, especially for physician relations professionals and healthcare strategists as they prepare for the future of network…
Magazine & Journal Articles
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
Magazine & Journal Articles
The emergency department (ED) is often considered to be the hospital's "front door." For this reason, healthcare strategists have historically…
Magazine & Journal Articles
In its white paper entitled "Managing Populations, Maximizing Technology," the nonprofit Patient-Centered Primary Care Collaborative listed 10…