Resource Library

305 Results Found

Learn how CHRISTUS Health is evolving its program to the next level through driving action, producing results, and being nimble, as well as how CHRISTUS is involving senior leaders and executives in order to progress the program and create better alignment, engagement, and activation.
Behavior drives experience... experience informs brand... and voice is the driving force that moves consumers to take action. Examples of how two hospitals are leveraging innovation and design into team behavior will inspire executives to embrace the adjacent possible.
In this session, you will hear how a football rivalry and a compassionate athlete helped take on the fight against childhood cancer at Seattle Children's Hospital.
This session will discuss how FastCare partners with health systems and retailers to create affordable and convenient patient access to healthcare.
In this presentation, you'll hear Avera Health and its digital agency, Click Rain, talk about the recent restructure to fit the new digital marketing world, including the development of a dedicated digital team.
In partnership with executives from New Mexico Health Connections, this session will also explore the theoretical aspects and the day-to-day use of predictive analytics.
This session will demonstrate how onboarding is more than a nice thing to do, it is critical to not only ensure the practice minimizes financial subsidies, turnover rates, and recruitment costs, but also to fulfill the organization's strategic objectives.
This session will focus on detailing a framework for integrating post-acute providers into the hospital strategic planning process and understanding common challenges influencing all participants.
In this session, learn how true transparency offers the opportunity to optimize the performance of large physician networks, with huge potential gains in efficiency, cost, and outcomes.
This session will present and discuss Ascension's evolving approach to scanning, incubating, and diffusing innovations across the organization and share lessons learned over the past 16 years from participation in health-related accelerators.
In this session you will learn how progressive strategy teams are restructuring, reprioritizing, and reskilling to take on new roles and responsibilities, and how you can position your team to drive change, rather than be driven by it.
This session will provide an inside view of the Penn Medicine marketing laboratory. We'll explore case studies and highlight key findings that demonstrate the benefit of taking a scientific approach to marketing.
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.
Learn how two different organizations "SCL Health System and The University of Vermont Health Network " innovatively addressed rebranding challenges, and how each one emerged as a strong, dynamic, and successful brand.
Strategic media planning and measurement enable you to optimize your value to your organization, boost ROI, and wow the C-suite Not all stories are created equal. It is important to align your media initiatives with organizational priorities, and then monitor, analyze, and measure the results.
Monte Carlo simulation involves recreating an environment of interest in a computer program capable of analyzing the impact of changes to that environment in a risk free manner
Drawing on the work of "Managing Transitions" by author William Bridges, this workshop will explain the process, provide practical tools, and give real-world examples of successful implementation.